The world of gaming is full of fame, glamour and big bucks but there is an industry which is way bgger than this industry. Do you want to know which one it is ? Please welcome the video games industry 🙂 The revenues generated by all kinds of games are more than once than the financial results of Hollywood aka movie industry. And it’s growing faster than that industry. Keep an eye on it. On the top of this gaming is generating a big amount of data since 1997. The Electronic have more than 250 millions of active users who are generating 50 tera byte daily. It’s not a suprise that the gaming industry is using data analytics in it’s full advantege. Marketing, gameplays, financials, Technology,… if you name an analytics you will find it working on a high level of revs.
There are 4 metrics that relies in the in-game analytics: event metrics, involvement metrics, time metrics and revenue metrics.
Those are the main data points where a game analysts starts his own journey. They reveal the performance of a specific game and are capable of showing issues that might be hidden in the data. Another important thing is having a mind update and new release.
By the way is not only about the in-game data. You can play a particular title on your playstation, desktop, Xbox or smartphone, and on other social media channels. You can play it online or offline. In a team of players or as a single player. This way the gaming analysts are able to know your gender of specific gamer, on which devide you are playing, the system performance, where you live…. This is equal to more efficient higher in-game purchases and marketing approach.
How gaming companies use our data for their analytics ingishts
The first most important thing is the intro of the game. it’ll engage you to buy it or not, or too long or boring. Gamers retention is crucial element for any gaming success strategy. If a character of a certain level is too weak or strong this might lead to disappointed gamers going to stop playing the game. All of this weak and string points are settles by data analytics specialists which is once again a key factor tool for any player in the big world of the gaming industry. A lot of people were misled by the false footage which influenced their decisions and bought the game… Most of the players assumes that trailers represent the game, unless it’s stated otherwise. Because it’s the only source of information that you get about the product. There is an ethical issue here between the relationship between journalists, devs and publishers, but that’s a whole different story. What matters is that we don’t like liars.
Every company wants to sell their games but most of the new one are having troubles getting a bg amount of customers. If they make a good trailer the customers will come to them if not, you know the answer.
Well if you are preparing a campaign for a new release make sure the footage from the game is what they’ll be getting. Otherwise you might end up in jail or in court as Sega did and Gearbox. The suit claimed that the game was falsely advertised and the demo versions were not the actual gameplay.